peterellix

Hi there – I’m Peter – a product leader passionate about building delightful digital experiences. With over a decade of experience from hardware to software, I specialize in turning complex problems into elegant, user-centric solutions.

I lead consumer experience team at Leap Tools, shaping how people design and live in beautiful homes. I drive the vision and execution across AI, rendering, and UI/UX for our design tools—embedded in thousands of websites and used by tens of thousands daily. My focus is on delivering intuitive experiences that help users visualize products they love through platforms like roomvo, the world’s leading home decor visualizer.